Las Vegas Strip adds massive new shopping area | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Want to know what really happens in Vegas? Shopping.

The sheer number of luxury brands with a massive footprint in Sin City is honestly staggering.

There are eight Louis Vuitton stores in the city center (in all of Paris, there are only 12). There are three Hermes and five Gucci locations, to name a few of the other five-star brands with a concentrated presence on The Strip.

Between Fashion Show Las Vegas, The Grand Canal Shoppes at The Venetian, and The Forum Shops at Caesars Palace, the ultra-wealthy are flush with places to spend their cash, plus there are stores for the rest of us: Gap, Nike, J. Crew, Coach, Banana Republic, etc.

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Basically, if you can’t buy it in Las Vegas, it probably doesn’t exist.

While gambling may have been what started it all, Las Vegas has evolved into a world-class entertainment hub, with shopping and eating front and center. On the food front, celebrity chefs like Gordon Ramsey and Wolfgang Puck have put down stakes beside old-school buffets and diners, and these days it seems like a splashy restaurant opens every week.

In the U.S., both eating and shopping are certainly their own forms of entertainment, and that is especially true on the Las Vegas Strip.

Yet even though millions of tourists flock here year after year, the Strip’s vitality relies on constant reinvention. New projects are essential to maintain its glittering façade and ensure fresh experiences for visitors with money to spend.

In that light, the recent unveiling of Blvd — a three‑level, street‑facing retail complex — is more than construction news: it’s part of the Strip’s ongoing reinvention game.

The Las Vegas Strip is home to casinos and a concentration of some of the world’s best shopping.

Image source&colon; Shutterstock

Some stores in the new Blvd shopping complex on the Las Vegas Strip are open

Developer Eli Gindi, already known for his expansive Showcase Mall nearby, has ushered in his latest project: Blvd. Located directly across from the Waldorf Astoria, this 400,000‑square‑foot, three‑story retail complex recently completed its structural phase.

Though interior build‑outs are still underway, some anchor tenants are already open, as reported in The Las Vegas Review Journal.

For example, Puma’s flagship store, spanning 25,000 square feet, is more than shopping. It includes an arcade and a Formula One simulator that lets shoppers race virtually down the Strip. (The F1 simulator experience is free, by the way.)

Customers seem to dig it. “Very cool store! The F1 simulator is awesome and the digital room on the 3rd floor is great. Definitely worth a visit,” wrote Matt, who described himself as a local guide.

Adidas, Pandora, Lululemon and In-N-Out Burger are slated to join.

Blvd’s street‑facing design allows for direct pedestrian access. Unlike other nearby centers with a typical indoor-mall design that has shoppers enter individual stores from inside the mall, Blvd has a more urban feeling.

More retail:

Gindi estimates he’s invested “hundreds of millions” in acquiring and developing contiguous properties, including Showcase Mall and adjacent parcels bought since 2014.

But this isn’t just about retail. Blvd’s rooftop terrace, with sweeping views of the Strip, is designed to host dining and entertainment, bringing an open‑air, festival‑like energy.

The shopping center has more than 700 feet of Strip frontage space, ideal for capturing the spontaneity of passing tourists. Definitely a smart move in an area where foot traffic is both constant and diverse.

What is new on the Las Vegas Strip?

Blvd may be the latest high‑profile development, but it’s far from the Strip’s only buzzworthy project. A few blocks north, 63 CityCenter — a four‑story retail and entertainment complex — is a destination with popular restaurants including Jason Aldean’s Kitchen + Bar, Arte Museum, an immersive multi-sensory art experience, and the Museum of Illusions. 63CityCenter also features a dramatic LED billboard reminiscent of Times Square in New York, and an al fresco steakhouse. It feels more like an open‑air plaza than a typical shopping mall.

On the North Strip, revitalization is also underway, led by Resorts World and Fontainebleau’s $3.7 billion resurgence. Meanwhile, plans for soaring twin towers and entertainment venues near the former Riviera site will further reimagine that section of the Strip.

Elsewhere along Las Vegas Boulevard, entertainment districts like The Linq Promenade continue to expand, offering restaurants, bars, and outdoor spectacles like a zipline alongside the iconic High Roller wheel.

In short, the Strip’s facelift is never-ending — from grand openings to cosmetic upgrades. With Blvd injecting fresh energy right at street level, the Strip proves it’s still betting big beyond casinos.