Netflix quietly enters the theme park attraction game | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Remember back when the only way to see a movie was in a theater?

Then there was video at home.

Then there was streaming.

These days, entertainment is no longer just about watching stories unfold on a big screen. Actually, going forward, a screen isn’t required at all.

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From Taylor Swift concert films that feel like live shows to pop-up “Stranger Things” arcades and “Squid Game” escape rooms, immersive experiences are becoming dominant in consumer entertainment.

Netflix (NFLX) is now betting big on that trend with an outside-the-box move: Netflix House. Launching in Fall 2025, Netflix House is a pair of massive, permanent immersive venues opening in King of Prussia, Pa., and Dallas, as reported in the Houston Chronicle.

Each location transforms more than 100,000 square feet of former retail space into a hybrid of live entertainment, themed dining, experiential shopping, and interactive storytelling centered around several of Netflix’s most popular original series.

And yes, that includes “Bridgerton.”

A “Wednesday” experience will be part of the new Netflix House world.

Image source&colon; Netflix

Netflix House makes fans stars of the show

At the heart of Netflix House is a chance for fans to enter the lush, romantic world of “Bridgerton.” Guests will be greeted by actors in full Regency-era costume, offered a period-appropriate outfit of their own, and guided through a series of exquisitely detailed sets — from candlelit parlors to wisteria-covered gardens.

A live string quartet sets the mood as Lady Whistledown’s voice flirts and gives dance lessons. One lucky visitor might even be selected as the Queen’s “Diamond of the Season.”

“Bridgerton” is just part of Netflix’s larger strategy to transform its shows into live, interactive worlds.

Fans can experience “Stranger Things: Escape the Dark” at the Dallas location, where they’ll join friends in navigating Hawkins’ supernatural mysteries. Or play “Squid Game: Survive the Trials,” a high-stakes challenge course recreating the show’s most nerve-wracking games. But of course, there are no deadly consequences here.

In Pennsylvania, visitors will explore “Wednesday: Eve of the Outcasts,” a spooky, festival-style walk-through inspired by the Addams Family spinoff, and “One Piece: Quest for the Devil Fruit,” a high-seas adventure based on the anime hit.

Both locations will also feature experiences tied to “Money Heist,” “Knives Out,” “Love is Blind,” “Big Mouth,” and “Floor is Lava.”

These are more than passive attractions — they’re full-fledged storytelling experiences. Guests might solve a murder mystery with Benoit Blanc, swing across an obstacle course straight out of “Floor is Lava,” or find out if love is really blind in a themed speed-dating booth.

Netflix House is part escape room, part immersive theater, part Instagram playground

Beyond the shows themselves, Netflix House will offer themed restaurants (yes, “Stranger Things”-style Eggo waffles are on the menu), rotating merchandise collections (“Bridgerton” headbands and gloves), interactive games (including mini-golf and VR), and a dedicated “Tudum Theater” for exclusive screenings and fan events.

For Netflix, the move marks a new phase of physical-world expansion. The company has previously tested pop-ups and temporary events, but Netflix House is its first foray into long-term, destination-based entertainment.

As streaming competition intensifies and subscriber growth plateaus, Netflix is looking for new ways to get into fans’ wallets.

Each venue will change seasonally, with new experiences, merchandise drops, and special events to encourage repeat visits. It’s a model that blends retail, live entertainment, and fan service — all under the umbrella of Netflix IP.

So whether you’re a romantic dreaming of your “Bridgerton” debut, a sleuth ready to solve a “Knives Out“ mystery, or a thrill-seeker prepared to tackle the “Squid Game” glass bridge, Netflix House has something designed to pull you in — and keep you coming back.

Sounds like something from the Disney playbook to me.