Amazon is selling a ‘gorgeous’ $395 Bulova watch for $195 during Prime Day, and buyers say it’s ‘classy and sporty’

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If you’ve never owned a Bulova watch, then you’ve been missing out. The brand has spent the past century building a reputation for quality watchmaking and elegant style. There may be no better time to treat yourself or a loved one to a luxury watch than during Prime Day. Amazon is currently selling one of its most beautiful Bulova timepieces for less than half price, but not for long.

The Bulova Marine Star Stainless Steel Watch is on sale for only $195, which is an unbelievable 51% off the regular price of $395. However, this deal is only for Amazon Prime members, so if that’s not you, hurry up and join the club. It allows you the benefits of free shipping, unlimited streaming, and year-round discounts.

Bulova Marine Star Stainless Steel Watch, $195 (was $395) at Amazon

Courtesy of Amazon

Get it.

Few brands make a better everyday watch than Bulova, and this model is a great example of that axiom. The lovely blue textured dial and matching silicone strap make for a subtle yet interesting style that looks as good with a wetsuit as it does with a three-piece suit. Its 100 meters of water resistance means that it doesn’t just talk the talk, but indeed walks the walk when you take it for a swim.

The watch’s high-accuracy quartz movement keeps near-perfect time, and only requires a battery change every few years. A fully luminescent handset as well as hour markers let you see the time even in dark conditions. You also get a small date window on the dial, letting you keep track of the date with a quick glance.

Related: Amazon is selling a $70 mini projector for $35 as a Prime Day deal, and buyers are ‘impressed by the quality’

Amazon customers were completely enchanted by this watch. One described it as “gorgeous,” before adding that it was “very rich and attractive. I love the date window and the luminescent hour markers…This watch is classy and sporty looking.”

Another buyer called it a “beautiful, well-made men’s watch,” and said it’s “great for an important occasion or business meeting…Highly recommended.”

The Bulova Marine Star Stainless Steel Watch will send the message that you enjoy the finer things in life. Luckily, the current Prime Day price says you care about getting good value for your money. If you want to get it for $195, you’ll have to act quickly, though. Unfortunately, not every day is Prime Day.