Chick-fil-A offers free food to game-playing fans | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Most of us would lie to ourselves if we said we can resist a Chick-fil-A chicken sandwich and crispy waffle fries drenched in multiple packs of Chick-fil-A sauce.

Although quite tempting, the only thing stopping most of us from ordering it daily is having to pay, which is why Chick-fil-A has decided to take that burden off its fans’ shoulders by giving out free food.

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For decades, popular fast-food chains like McDonald’s (MCD) , Burger King (QSR) , and Wendy’s (WEN) have catered to their younger audiences by implementing more marketing strategies aimed at children, such as offering kids’ meals with toys and building playgrounds.

However, due to the uncertain economy, which has caused a slowdown in consumer spending, parents are starting to cook at home more often to save money.

This has led fast-food chains to devise new ways to keep consumers engaged with their brands.

And kids are especially important customers, since chains know little ones can be more persuasive than senior-level salespeople.

Chick-fil-A launches a new free food deal.

Image source&colon; Joe Raedle/Getty Images

Chick-fil-A strategically launches a new app

Chick-fil-A expanded its multimedia portfolio by launching the Chick-fil-A Play app in November last year to encourage family connections and bonding, boost customer engagement, and help them keep up with the latest trends.

The Chick-fil-A Play app contains various forms of original multimedia content for parents and children to enjoy, including animated shows, podcasts, games, e-books, video-based recipes, and step-by-step crafts.

Because the app can be used anywhere and anytime, it keeps customers engaged with the brand even when they aren’t dining at a Chick-fil-A location.

This strategic move creates customer loyalty by fostering a positive association, encouraging families to choose Chick-fil-A over its competitors.

Here’s how Chick-fil-A fans can earn free food and merchandise

Chick-fil-A announced it’s bringing back its Code Moo in-app game on July 15 for the third year, offering fans more than just a fun way to pass the time.

The app will release a new mission every Tuesday, allowing players the chance to win themed merchandise and weekly food rewards, such as free medium waffle fries, chocolate chunk cookies, and 5-count chicken nuggets until August 4.

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As part of this release, Chick-fil-A is unveiling new merchandise, including reversible bucket hats and pickleball sets, which fans can also shop online via its official website and at participating restaurants while supplies last.

The chicken chain launched its first line of merchandise in 2022 to boost brand visibility and generate extra revenue, marking a huge improvement from its plush cow in 1995.