Dollar Tree’s secret price warning: Look for this red flag

Once upon a time, when you went to Dollar Tree, every item in the store cost $1. In fact, that’s where Dollar Tree got its name.

Of course, things have not been that way for quite a long time. In November of 2021, Dollar Tree raised prices to $1.25.

This doesn’t sound like a big increase, but it was a 25% price hike that adds up for price-conscious consumers – especially given that it happened during the inflation surge in the post-Covid era, when people were already struggling to afford the basics.

💵💰Don’t miss the move: Subscribe to TheStreet’s free daily newsletter 💰💵 

Dollar Tree then decided to add in some items that were priced higher, at either $3 or $5. Since those made up only a small portion of the store and were generally better-quality items than many of the $1.25 goods, this wasn’t a huge deal.

Unfortunately, however, widespread price increases will be happening again, with many current items about to cost $1.50 instead of $1.25. 

Shoppers need to be aware that prices are rising, and must be sure to note this red flag, which suggests a particular item will soon jump in price.

Watch for this signal, which indicates that an item’s price will climb higher.

Image source: Shutterstock

This is a sure sign that Dollar Tree is raising the price of an item

If you are in a Dollar Tree and you see an item that has a red sticker on it, you need to be aware that this red sticker is actually a red flag of a price increase coming to that particular item.

Numerous shoppers have reported seeing Dollar Tree employees covering up the existing prices on specific items with red stickers. This included things like knives, spatulas, home goods, cleaning gloves, and reading glasses.

Related: Dollar Tree’s new pricing strategy sparks customer fury

Items adorned with the new red sticker were still ringing up at $1.25 for some shoppers. However, according to Business Insider, a Dollar Tree employee said items with red tags would soon ring up at $1.50.

The stickers are an attempt on the part of store employees to get things ready for the upcoming price change to $1.50, which will be applied to many products in the store.

In fact, some TikTok users said they saw signs hanging up in their Dollar Tree stores that expressly stated any item with a red sticker would now cost $1.50 instead of $1.25.

Shoppers need to know about the upcoming price change

Dollar Tree’s red stickers are definitely something that you need to look out for when you are shopping, as you don’t want to be surprised when your item rings up for more than the anticipated $1.25.

Related: Costco adds strict new policy for free samples

If you spot a red-stickered item now, you’ll have to find out if your store has actually made the change to the higher price point already, or if it is just getting ready for the price change. 

You can ask a store employee to check the price so you don’t pay more than expected.

More Retail:

As prices go up, you’ll also want to make sure you are comparing Dollar Tree prices with the cost of the same items at Costco and your local grocery store, since Dollar Tree may soon no longer be the bargain it used to be.