There’s a reason so many people include Home Depot shopping trips as a line item in their monthly budget.
When you own a home, visiting Home Depot on a regular basis is pretty much a given.
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After all, homes need to be maintained. There’s no getting around it. And even if your home is in decent shape, eventually, you’re going to want to make updates.
That could mean slapping on a fresh coat of paint, putting in new flooring, or swapping the light fixtures and mirrors in your bathroom for a fresh, new look.
The nice thing about Home Depot is that you can find almost anything related to home improvements under the same roof, and at prices that are reasonable.
Home Depot fills big void left by bankrupt retailer.
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Home Depot does a lot of things right
Home Depot isn’t the only major player in the home-improvement space. Not only does rival Lowe’s take away a lot of its business, but giants like Amazon and Walmart can take certain customers away due to their competitive prices.
Still, there are a lot of things Home Depot has going for it.
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For one thing, Home Depot is known for its knowledgeable staff.
Let’s face it — we’re not all home-improvement experts. Some of us may even be afraid to pick up a hammer. But part of Home Depot’s mission is to empower people to embrace the “do it yourself” trend.
Home Depot has also stepped up its online game in recent years. You can order supplies for a home-improvement project to be shipped to your home or picked up from your local store.
Plus, Home Depot has a pretty generous price-matching policy. As long as it’s an item that’s part of the store’s regular stock, it will generally match prices offered by national chains.
Home Depot expands inventory to reach new customers
It’s easy to think of Home Depot as a place to buy flooring supplies, tools, or gardening staples. But Home Depot is taking steps to grow its inventory and reach a new audience – parents and kids.
Home Depot recently launched a new line of Halloween decorations to capitalize on Americans’ love of the spookiest holiday of the year.
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It’s a strategy that’s worked well for the company in recent years. But this year, Home Depot is going all out. It’s also getting an early start to Halloween by releasing its lineup in August.
Home Depot’s Halloween lineup includes not only Skelly, its famous giant lawn skeleton ornament, but also a selection of inflatable ghosts and other fun (or, depending on how you view it, creepy) Halloween props.
The move is strategic on the part of Home Depot, given that Halloween fans are down a key retailer this year.
In late 2024, Party City filed for bankruptcy and soon after began closing down and liquidating its stores.
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Party City used to sell a host of Halloween decorations at affordable prices, from inflatables to tombstones to elaborate animatronic figures.
While consumers won’t find the Halloween-themed paper plates and cups that Party City once sold, Home Depot has also branched into the world of Halloween costumes for children and adults alike. So the next time you need to pick up a new screwdriver or rake, you may want to bring your kids along rather than brave the madhouse that is Spirit Halloween.
All told, growing its Halloween selection is a great way for Home Depot to get more people into the store. And it will be interesting to see if the company opts to step up its game in the context of Christmas decorations, too.
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