Hyatt Hotels Corporation (H) announced Nov. 5 that it will expand its partnership with Chase (JMP) that rewards World of Hyatt cardmembers for stays across the hotel giant’s global portfolio.

“Our expanded agreement with Chase marks an exciting next chapter in how we grow, reward, and engage with our most loyal travelers,” said Hyatt Chief Commercial Officer Mark Vondrasek.

“By deepening our collaboration, we’re creating more ways for Chase cardmembers to experience Hyatt’s global portfolio and for World of Hyatt members to be recognized beyond their stays – driving meaningful value for our guests, our owners, and our brands.”

The company highlighted that with more than 60 million members, World of Hyatt is the fastest-growing loyalty program in the global hospitality industry, growing at a rate of nearly 30% per year since 2017. 

Strategic highlights of the Hyatt-Chase loyalty expansion:

• The partnership is expected to improve Hyatt’s numbers significantly.
• The expansion aims to drive additional stays at Hyatt properties from other Chase cardmembers via Chase Travel and Chase Ultimate Rewards. 
• Top-spending Chase Sapphire Reserve and Sapphire Reserve for Business cardmembers will gain World of Hyatt Explorist status. 
• Hyatt plans to increase the number of luxury and premium brands participating in The Edit by Chase Travel. 

Hyatt expects the impact to adjusted EBITDA from this deal to be about $50 million in 2025 from its credit card and other partner programs, growing to around $105 million by 2027. The company will also get $47 million in upfront cash in late 2025, which it will record gradually over the course of the agreement.

Meanwhile, Hyatt’s third-quarter earnings reveal the importance of its all-inclusive offering. 

Hyatt‘s bet on luxury travelers is paying off.

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Hyatt’s luxury chain boosts systemwide revenue

On Nov. 5,  Hyatt disclosed its financial results for the third quarter of the year, revealing that luxury chain sales helped fuel systemwide revenue per available room (RevPAR) growth. 

Hyatt Q3 2025 vs. Q3 2024 earnings highlights: 

• Comparable system-wide hotels RevPAR increased 0.3%. 
• Net rooms growth was 12.1%. 
• Net loss was $49 million, compared to net income of $471 million.   
• Adjusted EBITDA was $291 million, an increase of 5.6%. Source: Hyatt’s 10-Q Filing, Q3 Results

For the full year 2025, Hyatt provided the following outlook: 

• Comparable system-wide hotels RevPAR growth is projected between 2% to 2.5%, compared to the full year 2024.
• Net rooms growth excluding acquisitions is projected between 6.3% to 7.0%, compared to the full year 2024.
• Net income is projected between $70 million and $86 million.
• Adjusted EBITDA is projected between $1,090 million and $1,110 million, an increase of 7% to 9% after adjusting for assets sold in 2024, compared to the full year 2024.
• Capital returns to shareholders are projected to be approximately $350 million, through a combination of dividends and share repurchases. Source: Hyatt press release

Hyatt’s not the only hotel giant whose bet on luxury consumers is paying off, especially when it comes to key metrics.

Marriott’s Q3 earnings also revealed that its luxury hotels helped boost revenue and profit. 

Related: Wyndham’s bold tech bet is paying off, boosting guest experience

Experts predicted that higher-priced hotels will outperform in 2025. 

“While leisure travel, a primary driver of post-pandemic recovery, is expected to moderate as consumer savings contract and credit card debt rises, corporate, group, and international travel are anticipated to accelerate significantly,” reveals Niambi Business Strategies’s 2025 Global Hospitality Financial Report.

“This fundamental change in traveler archetype will likely benefit urban markets and higher-priced hotels, which traditionally cater more to these segments, potentially leading to their outperformance in 2025.”

Hyatt’s results demonstrate “the strength of luxury all-inclusive travel“

Amid the quarterly net loss, Hyatt executives focused on a system-wide RevPAR growth of 0.3% for the reporting period. 

“Our luxury brands continue to generate the highest RevPAR growth consistent with trends that we’ve seen since the beginning of the year,” said CEO Mark Hoplamazian during earnings call.

“Leisure transient RevPAR increased 1.6% to last year and was up approximately 6% across our luxury brands. Our all-inclusive portfolio continued to deliver strong results, with net package RevPAR up 7.6% compared to the third quarter of 2024, demonstrating the strength of luxury all-inclusive travel.”

Hoplamazian said the company plans to “deepen engagement with our members” and consider additional card products in the future.

“When a loyalty program is designed with care at its core, it leads to greater guest preference and helps support a powerful commercial platform that delivers more direct bookings and makes Hyatt more attractive to owners.” 

Year to date,  Hyatt Hotels Corporation’ stock is down 0.20%, trading at $156.00 per share. 

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