Spectrum drops bold new offer after heavy customer losses | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Spectrum, operated by Charter Communications, is struggling to compete against broadband rivals. In recent months, the company saw a surge in internet customers canceling their service. Now, it is launching a bold new offer to win them back.

In Charter Communications’ fourth-quarter earnings report for 2025, the company revealed that Spectrum saw 119,000 internet customers exit during the quarter.

The losses follow the company’s decision in July last year to hike monthly rates by $2 for some of its older internet plans, which frustrated some customers.

Consumers across the country are becoming less tolerant of high internet prices amid economic pressures. Last year, a survey from Reviews.org revealed that 59% of Americans feel misled by the pricing or terms of their internet plans, and almost three in four people have downgraded, canceled, or considered switching internet providers due to high prices.

Phone carriers such as T-Mobile, Verizon, and AT&T have become major rivals of Spectrum, as they have been attracting internet customers through their fixed wireless internet (5G home internet) services, which are usually more affordable than traditional wired internet.

Charter Communications CEO Christopher Winfrey said during an earnings call last month that “competition for new customers remains high” in broadband.

He specifically highlighted that low move rates in the U.S. housing market and heightened competition from fiber and fixed wireless internet providers are making it challenging for the company to gain internet customers.

“The operating environment for new sales, in particular internet, continues to reflect low move rates and higher mobile substitution,” said Winfrey. “Along with both expanded cell phone internet competition and fiber overlap growth, similar to earlier in the year, collectively, that drove fourth-quarter internet sales slightly lower year over year.”

Spectrum lost 119,000 internet customers during the fourth quarter of 2025.

Jonathan Weiss / Shutterstock

Spectrum launches first-of-its-kind offer to win back customers

To help combat this trend, Spectrum has launched a new internet product for residential and business customers that rivals don’t offer, addressing a major consumer pain point.

Spectrum has dropped Invincible Wi-Fi, which is “the industry’s first WiFi 7 service with 5G cellular and battery backup,” according to a recent press release.

The product allows customers to “seamlessly” switch connections during a power outage or network disruption, a feature that is useful during storms.

If the power goes out, Invincible Wi-Fi’s battery unit can run for up to eight hours. The backup 5G cellular connection also keeps customers online during any network disruptions.

“By integrating WiFi 7 with battery power and 5G backup, we make sure critical moments aren’t interrupted,” said Dave Rodrian, Spectrum group vice president of Wi-Fi products in the press release. “Invincible WiFi means you can continue with movie night, businesses can take payments, and students can finish their homework even if the lights go out.”

The Wi-Fi 7 technology embedded into the product offers “faster speeds, lower latency and improved performance” for multiple devices connected to the network. Invincible Wi-Fi is also already included with Spectrum’s 2 Gig Internet service at no additional cost for residential and business customers.

Residential customers can add Invicible Wi-Fi to Spectrum’s Internet Gig service for $10 per month or any other internet package for $20 per month. Business customers can get Invincible Wi-Fi for $30 per month or add it to their existing Wi-Fi service for $20 per month.

Spectrum trails key rivals, despite efforts to retain customers

The new offer from Spectrum comes after the company previously made several bold attempts to slow down churn in its internet business, which has been a persistent problem in recent years.

In September 2024, Spectrum launched a three-year price-lock guarantee for its newer internet plans and began offering customers internet at speeds starting at 500 Mbps for $30 a month when bundled with mobile or video services.

It also sharpened its value pitch to customers last year by further emphasizing how much money they can save by choosing its bundled phone and internet offer.

In addition, Spectrum upgraded its cable TV video packages to include more than $100 worth of streaming apps, such as Disney+, HBO Max, Hulu, and Peacock, at no additional cost, which it hopes will help it retain internet customers.

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Despite recent efforts to keep internet customers from fleeing, Spectrum’s fourth-quarter performance sparked skepticism on Wall Street.

“We think ‍it will be a while before we see a major improvement in Charter’s broadband subscriber trends,” said New Street Research analyst Vikash Harlalka in a statement to Reuters.

As Spectrum fights to win back customers, it is falling behind key competitors in consumer satisfaction, according to a recent survey from CableTV.com.

Top-rated internet providers, according to U.S. consumers:

Starlink took first place with an 89% consumer satisfaction score.
Google Fiber and Ziply Fiber were neck-and-neck, each receiving an 87% score.
Lumos followed behind with a satisfaction score of 85%.
T-Mobile fell in fifth place with a score 78%.
Spectrum ranked No. 14 on the list with a score of 69%. Source: CableTV.com

“For yet another year, 5G and fiber ISPs dominated our top ISP spots,” wrote Eric Chiu, CableTV.com internet editor, in the survey. “Both internet service types offer flexible pricing or faster internet performance compared to cable and DSL internet. Unlike last year’s survey, no cable ISPs reached a top spot in this category.”