While we all prefer living in a fully equipped home, not everyone has the time, skills, or necessary resources to maintain it in good condition, or repair it if necessary. 

The Covid lockdowns certainly taught us the importance of keeping our environments comfortable and functional, and reminded us that home is the place where we should have peace and spend quality time with family. However, other circumstances often make this a challenge. 

In fact, as of late 2025, 60% of homeowners admitted to actively putting off necessary maintenance, and 92% confirm to have at least one outstanding repair on their to-do list, according to data from Bold North Roofing.

In addition to the procrastination epidemic, 68% of first-time homeowners admit feeling overwhelmed by home projects. 

About 45% of homeowners report living in homes they consider less safe, because they haven’t addressed basic repairs, according to Bold North Roofing. 

The question is, if they don’t have the skills, the tools, and the time, why not hire help? 

According to industry data, finding home-improvement help makes yet another challenge for homeowners. In fact, 70% of Millennials (who lead in total home spending) claim difficulty in finding skilled labor, which often results in project delays or higher costs, according to the 2025 State of Home Spending report by Angi. 

A home improvement giant, Lowe’s, has just announced a new solution to some of these challenges.

Lowe’s launches home maintenance service offering HomeCare+ 

Lowe’s shared on March 17 that it has launched a new subscription service called HomeCare+ to help homeowners with routine maintenance. Per the official press release, Lowe’s will offer seven in-home services that make it easier for homeowners to manage essential up-keep tasks on a regular basis. 

The program will be available across more than 75% of homes across the country.

Lower’s HomeCare+ subscription key details 

• Cost: $99 per year.
• What you get: Two visits a year from a Lowe’s “Red Vest” associate (a trained store employee).
• Availability: It is launching nationwide and covers about 75% of U.S. homes.
• Services included: Electric dryer vent cleaning

  Changing HVAC (AC/heating) filters

  Replacing refrigerator water filters

  Flushing the water heater

  Changing light bulbs and smoke detector batteries

  Lubricating garage doors

“HomeCare+ is all about simplifying home improvement and making it easier for our customers. Bringing together a simple, affordable subscription with something that truly sets Lowe’s apart — the expertise of our red vest associates — is how we will deepen loyalty with our customers,” stated Lowe’s Senior Vice President and Chief Marketing Officer Jen Wilson. 

Lowe’s has launched a home maintenance service called HomeCare+.

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Lowe’s loyal members get extra benefits with the new service subscription 

MyLowe’s Rewards loyal members get 5% off the supplies needed for these tasks (like HVAC filters, batteries, light bulbs, and refrigerator water filters). 

Moreover, subscribers are automatically upgraded to “Gold Status” in the MyLowe’s Rewards program, which gives you faster free delivery, more points on your purchases, member-only deals, and access to free member gifts.

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Lowe’s plans to offer HomeCare+ gift cards later this year, which they suggest as a gift for new homeowners or elderly parents.

With this service offering, the home improvement retailer provides more human connection in the space and to bridge the gap between doing it yourself and hiring a full-scale contractor for minor home maintenance.

“As AI plays a bigger role in people’s lives, and ultimately in their homes, leaning into the power of human connection uniquely positions Lowe’s as the most helpful brand in home improvement,” Wilson added.

The housing market is slowly rebounding 

In its latest earnings report for the fourth quarter of 2025, Lowe’s reported a 1.3% increase in comparable sales for the quarter, driven by continued growth in Pro, online, and home services sales, along with strong holiday performance. 

The latest results show improvement and possibly a stabilization in the sector, considering that in the first half of 2025, both Lowe’s and Home Depot saw foot traffic decline. In Q1, year-over-year foot traffic dropped 3.8% for Home Depot and 3.5% for Lowe’s due to “sluggish housing market and other economic headwinds,” according to data from Placer.ai. 

As of mid-March 2025, the U.S. housing market is showing signs of a rebound after years of stagnation, even though it has not reached pre-pandemic levels. 

For the first time since November, the number of houses hitting the U.S. market has finally edged upward. During the four-week window closing March 8, new listings saw a modest 0.5% bump compared to the same period last year, according to a Redfin report. 

“Heading into spring and summer, the vibe is that the market will shift from the slowness we’ve seen over the last few years,” said Justin Gomez, a Redfin Premier agent in Omaha, Neb.

“I’ve already seen a few bidding wars on lower-priced homes, and that may become more common if mortgage rates stay closer to 6% than 7%. We also have a fairly large pool of homes for sale, with a lot of new construction homes sitting on the market. If the spring does bring more buyers off the sidelines, those will go fast and maybe for over asking price.”

Despite the housing market challenges over the past few years, Lowe’s has made moves to maintain its position in the space. It has recently focused on expanding its loyalty programs, enhancing the “Pro” customer experience, and using technology to simplify home improvement.

Lowe’s recent moves and milestones 

• Betting on AI for service: In 2025, Lowe’s integrated generative AI technology to help associates better manage inventory and give customers more precise project advice in-store, according to previous reporting by TheStreet. 
• Rolled out MyLowe’s Rewards Kids Club: In February 2026, Lowe’s formally added a “Kids Club” to the loyalty ecosystem, offering monthly DIY workshops, digital badges, and in-store treats for children, previously reported TheStreet. 
• Relaunched Pro Loyalty Program: In February 2025, Lowe’s rebranded its professional rewards as “MyLowe’s Pro Rewards,” making it easier for small-to-mid-sized contractors to earn points and volume discounts, according to the official press release. 
• Partnered with DoorDash: In 2024, Lowe’s became the first major home improvement retailer to offer on-demand delivery nationwide through the DoorDash app, reported Door Dash. 
• Secured Klein Tools partnership: In 2023, it became the primary home improvement destination for the iconic Klein Tools brand, specifically targeting electrical and HVAC professionals, according to Lowe’s official press release.
• Invested in skilled trades: In February 2026, the company shared that through the Lowe’s Foundation, it has committed more than $10 million to nonprofits to train the next generation of skilled trade workers. 

Related: Home Depot borrows from Domino’s to fix major pain point