Americans like to eat meat. Even Beyond Meat CEO Ethan Brown has acknowledged there is a declining interest in meat alternatives.
“This is a very difficult period for the world, and it’s a difficult period for our country…. Nothing in our lane is a more obvious representation of this troubling trend than the resurgence of red meat,” he said during the chains’ fourth quarter earnings call.
The company is shrinking. A rebranding from Beyond Meat to Beyond The Plant Protein Company hasn’t seemed to stick. Its net revenue fell nearly 20% year-over-year in the fourth quarter.
But while there is a clear lack of interest in plant-based products, that hasn’t kept Beyond Meat from trying to entice more shoppers with the promise of new produce.
Beyond Meat could get delisted
Beyond Meat has been struggling for a while and has been on the verge of bankruptcy for months.
Its fallen from a plant-protein powerhouse worth billions to a penny stock struggling to keep its listing.
In March, the company received a delisting notice from Nasdaq, according to a Beyond Meat filing. Companies listed on the Nasdaq must maintain their stock price above $1. If the stock falls below $1 for 30 consecutive days, the company could be delisted.
Beyond Meat now has until August 31 to get its stock back up for at least 10 days straight or it could be removed from the Nasdaq.
What happens when a company gets delisted?
- There were 378 companies that were delisted from a stock exchange in 2025, according to Stock Analysis.
- If a company gets delisted from the stock exchange, investors still own the stock, they just can’t sell it on the exchange. This can make it more difficult to unload shares, as you need to do so over-the-counter, according to Robbins LLP.
- When a firm is delisted, its liquidity and access to capital decline, a study published in Research in International Business and Finance found.
- However, the same study found that the declines aren’t just due to delisting and volume only declines for companies that are actively trading before delisting.
The easiest way for a company to boost its stock price is through a reverse stock split. But while that could keep the company from being delisted, it is still struggling with falling sales.
Beyond Meat is hoping a new product can help it increase its bottom line and bolster its declining stock price as it tries to rebrand to more than just plant-based meat.
Beyond Meat has seen its sales fall.
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Beyond Meat debuts new product at Kroger, Sprouts
Beyond Meat is introducing a new product to entice weary plant-based protein shoppers.
The company announced a rollout of Beyond breakfast sausage at major retailers, including Kroger and Sprouts. The new product line includes sausage links and sausage patties in original and spicy.
The new line is made with avocado oil and includes seven to nine grams of protein per serving.
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The products are not only good for you, but also good for the planet, the company says. That’s because they are certified Clean Label, meaning the products have no contamination or harmful substances.
“By combining great taste with thoughtfully chosen ingredients, we’re making it easier than ever to start your day with Beyond,” CEO Ethan Brown said in a statement.
The question is whether this new product can help Beyond turn around.
For analyst Micah Zimmerman, the rebranding suggests the company can’t redeem itself and is “a company running out of viable options.”
The dietary guidelines from the Trump administration, which emphasize eating animal meat, haven’t helped, Zimmerman wrote on The Motley Fool.
“The company is trying to reinvent itself in an environment that is not interested in that reinvention — at least not yet.”