Airline brutally roasts CEO caught cheating at Coldplay concert

It’s all over the internet.

Footage of Astronaut CEO Andy Byron and his Chief People Officer Kristin Cabot jumping out of each other’s arms and ducking away from the cameras after realizing that they were featured on the kiss cam at a July 16 Coldplay concert in Boston has been the viral moment of the week amid endless jokes about how frontman Chris Martin caught the couple cheating on their respective spouses.

“Either they’re having an affair or they’re very shy,” Martin told an audience of over 50,000 at Gillette Stadium of the jumbotron footage used to highlight concertgoers having a good time before realizing that the first part was in fact what was going on.

Don’t miss the move: SIGN UP for TheStreet’s FREE Daily news

‘A great day to separate couples onboard’: Ryanair

Amid a flurry of memes and incorrect information around ensuing developments that appeared on the internet, Astronomer has made no comment other than to say that a viral explanation pretending to come from Byron was “not a real statement.”

One airline, meanwhile, did not hold back on roasting both the couple and itself.

“Ryanair 🤝 Coldplay splitting up couples,” Dublin-based low-cost airline Ryanair  (RYAOF)  posted on social media channels X and Threads on July 17. Immediately after the concert on July 16, it put out another post saying that “today is a great day to separate couples onboard.”

The two posts together received more than a combined 200,000 upvotes.

Related: The TikTok luggage video is actually completely wrong

Both are a reference to the fact that budget airlines charge extra for seat selection — something that people traveling together frequently complain about. Over the last decade, Ryanair has chosen to take an increasingly light-hearted approach to its social media presence with humor that trolls both itself and in some cases its clients.

In one viral video posted to its TikTok account, Ryanair looped a shot of a passenger standing when everyone else is sitting down to poke fun at travelers who get up too early after landing.

Ryanair is increasingly savage online and passengers are loving it

When another passenger recently took to social media to voice displeasure about the airline’s service, an official Ryanair representative asked if she would rather pay “€19.99 or €136,000,000?” for a private jet.

More on travel:

The no-punches-pulled strategy has helped Ryanair connect with a new generation of travelers and stand out from competitors that are mostly marketing themselves online in very mundane ways.

Founder and chief executive Michael O’Leary has also long been known in the industry for his humor and in some cases feisty character.

After getting pied in the face during a visit to the European Commission Headquarters in Brussels in September 2023 (protesters argued that ultra-low fares like the kind Ryanair offers are a main source of greenhouse gas emissions), O’Leary wiped off the cream and told the protesters “well done” before continuing on to his meeting with European Union lawmakers.

After Donald Trump threatened Ireland with tariffs earlier in the year, O’Leary wasted no time in trolling the U.S. president right back and saying that Ryanair would be all too happy to order new planes made by Chinese government-owned Comac instead of Boeing  (BA)  if the right price was offered.

Related: Veteran fund manager issues dire S&P 500 warning for 2025