Bold new T-Mobile offer aims to solve company’s biggest problem | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

T-Mobile has scored some wins lately, as Ookla, a leader in connectivity intelligence, declared that the “uncarrier” had the Best Network based on a large-scale U.S.-based network test.

The company also revealed in its Q1 earnings report in April that its postpaid net customer additions of 1.3 million represented both its best-ever Q1 and the best in the industry.

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However, this doesn’t mean all is well at T-Mobile. The tally of 495,000 postpaid customers added during the first quarter was 6% lower than the number of postpaid customers who signed up during the same period in 2024.

Even more concerning for the company is a mass exodus of current customers, likely in light of moves such as raising prices even for legacy subscribers, and the company allegedly obscuring true costs of plans by excluding taxes.

The substantial number of customers leaving the company resulted in T-Mobile’s customer churn increasing by five basis points year-over-year.

Now, as customers flee, T-Mobile is rolling out a new offer that current users may just want to take advantage of. Those who sign up, though, should know that T-Mobile may have some ulterior motives in making the deal.

T-Mobile’s new offer may help retain customers.

Image source&colon; Getty Images

T-Mobile makes an amazing offer to current customers

With T-Mobile and other wireless carriers largely eliminating contracts that used to ensure a steady subscriber base, T-Mobile now has to solve the problem of departing customers.

The company’s new offer could be just the ticket. T-Mobile is targeting current customers who are not financing devices, and under the terms of the new deal, those who have an old phone can save up to $830 on a new flagship phone.

While this deal does require trade-in of an old device, the company is very flexible regarding which phone models can be turned in. In fact, some very old phones, including the Pixel 7, the OnePlus 9 Pro, the iPhone 11, and the Samsung Galaxy S10 will all count to get existing customers the $830 deal.

Not only will T-Mobile accept old phones, but it also does not matter if the phone is broken.

It’s not every day that a mobile phone carrier offers such a bargain to existing, rather than new, customers.

Why is T-Mobile offering such a great deal?

T-Mobile’s amazing offer to existing customers may seem generous, but of course, the company has an ulterior motive in giving an $830 upgrade at no cost to customers and to customers with devices that are practically antiques.

The savings come in the form of statement credits over a two-year period of time. Although this is a common method of structuring free phone deals, it means that those who sign up are going to be locking themselves into staying with the “uncarrier” for at least two years.

This, of course, is exactly what T-Mobile wants, and it’s the reason why the company is offering such a great deal. If customers who are currently not tied to the company decide to take advantage of the offer, they are less likely to leave, and T-Mobile will be on its way to fixing its customer churn issue.

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This bold offer is just part of T-Mobile’s efforts to make sure it keeps the customers it has. There are reports that T-Mobile is also considering switching from allowing consumers to finance phones over 24 months to allowing them to do so over 36 months.

For now, though, current customers who are planning to stick with T-Mobile for two years anyway and who are not currently financing a phone may want to explore this new deal.