Tesla (TSLA) CEO Elon Musk has had a busy year, to say the least.
In the space of six months, he’s aligned himself with President Donald Trump, gone to work for the U.S. government, and headed the Department of Government Efficiency (DOGE) — a Herculean set of tasks that would crush the average human.
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But on top of it all, Musk also had to face up to a crushing sales drop for Tesla, recommit to the EV company after walking away from DOGE, launch the first Robotaxi in Austin, and figure out how to keep growing his other projects like X and Grok in the background.
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It’s no wonder the billionaire has been having a bit of a public meltdown in his spats with the president and even his devoted supporters lately — the stress of any one of these things could decimate anyone.
Despite the pressure, Musk somehow finds a way to push forward. On July 10, he revealed something that has the potential to transform the automotive industry. But Musk is known for his big promises not always being timely — can he follow through?
Musk is ready to usher in a brave new world behind the wheel.
Image source: Smialowski/AFP via Getty Images
Bringing AI to Tesla
On July 10, Musk made a series of X posts announcing new things coming from several of his companies.
More Tesla:
- Tesla robotaxi launch hits major speed bump
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“Grok is coming to Tesla vehicles very soon. Next week at the latest,” Musk said in the early hours of the day.
Grok is Musk’s large language model (LLM) from his AI company xAI, which also made a big announcement today: Grok4.
Musk posted about the new model, making some bold claims about its abilities.
“Grok 4 is at the point where it essentially never gets math/physics exam questions wrong, unless they are skillfully adversarial,” Musk said in another post. “It can identify errors or ambiguities in questions, then fix the error in the question or answer each variant of an ambiguous question.”
Musk also addressed a common concern about AI in the comments of that thread, where a commenter posted an image that was captioned, “If Musk mindwipes me tonight, at least I’ll die based.”
“No mind wipe, but we are fixing a system prompt regression that allowed people to manipulate Grok into saying crazy things,” Musk replied.
The potential of AI behind the wheel
Anyone who uses AI products today can tell you that they excel at compiling and condensing information at an impressive speed.
Having Grok in Teslas would mean no longer needing to rely on GPS to tell you where to go, or look at your phone to find the nearest gas station or best tacos in the area.
You’d simply ask the car — and it would answer you in moments.
This could be exactly what Musk needs to help Tesla recover from its fall this year and push it back into the public spotlight.
The use of AI in the automotive world is not new — companies such as Ford, Hyundai, and Volkswagen are all using it. But no other car in the world has built-in LLM technology — and it could change the way we drive forever.
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