Here’s why your favorite cereal will never be the same again | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Cereal has been a beloved breakfast staple for many American families for decades. Its bright colors, fun packaging, and sugary flavors evoke childhood nostalgia in adults and children, making it a go-to favorite for many generations.

However, significant changes are coming, and your favorite cereal may soon look and taste very different.

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WK Kellogg Co., one of the most prominent names in the cereal manufacturing industry, has officially signed a legal agreement with the Texas attorney general’s office to eliminate artificial dyes from all its cereals by the end of 2027.

This marks the first time a food company has entered a legally binding commitment to remove synthetic food colorings from its products.

While the full details of the agreement haven’t been released to the public, the company could face penalties if it fails to comply.

“Following months of investigating and negotiating, I’m proud to officially say Kellogg’s will stop putting these unhealthy ingredients in its cereals,” said Texas Attorney General Ken Paxton.

“The signed AVC demonstrates that Kellogg’s is committed to keeping this pledge, and I commend the company for doing the right thing. I encourage other food manufacturers to sign similar agreements to demonstrate their commitment to helping Americans live healthier lives.”

WK Kellogg Co. signs a legal agreement with the Texas attorney general’s office to remove artificial dyes from its products.

Image source&colon; Shutterstock

WK Kellogg signs a legally binding agreement as the U.S. government seeks to phase out synthetic dyes from food

This announcement follows WK Kellogg’s (KLG) earlier pledge in July to begin phasing out artificial dyes and only launch new products that meet this standard starting in 2026.

The move comes as pressure has been building for the company on the legal side. In April, the Texas attorney general’s office opened an investigation into whether WK Kellogg had failed to follow through on its 2016 promise to remove artificial dyes.

The shift is also part of a much larger nationwide effort. The U.S. Department of Health and Human Services (HHS) and the U.S. Food and Drug Administration (FDA) launched various new measures to phase out six petroleum-based synthetic dyes from the nation’s food supply by the end of 2026.

The intention is to encourage natural alternatives, as concerns about synthetic dyes possibly being linked to childhood diabetes, obesity, depression, and ADHD have emerged.

Major food companies pledge to eliminate artificial colorings from food

This request has led multiple states to take action, with West Virginia becoming the first state to ban the sale of food containing artificial dyes and preservatives beginning in 2028. Texas will now require warning labels on food products containing synthetic dyes starting in 2027.

WK Kellogg is joining a growing list of food giants that are making similar commitments. ConAgra Brands (CAG) , General Mills (GIS) , Tyson Foods (TSN) , and Hershey (HSY) have all pledged to completely remove synthetic dyes from their products by the end of 2027, and Nestlé USA is aiming to complete this transition by mid-2026.

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WK Kellogg, which formed in 2023 as a spin-off of Kellogg’s North American cereal business, owns some of the most popular cereal brands, including Froot Loops, Rice Krispies, Apple Jacks, Corn Flakes, and Frosted Flakes.