Iconic fast-food chain adds line of nostalgic new items | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Everyone has a show or character they were obsessed with as a child, so much so that every time they see it, they get a nostalgic feeling that brings back many great memories.

Fast food also plays a significant role in many people’s childhoods. Chains have often capitalized on nostalgia by using it as a marketing strategy to evoke a sense of comfort and familiarity among consumers. And partnerships are at the forefront of that success.

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From McDonald’s (MCD) to Burger King (QSR) to Wendy’s (WEN) , all have launched multiple partnerships with the most beloved TV characters and franchises to attract preestablished fan bases. This strategy promotes brand awareness and consumer engagement to boost growth.

Although Dairy Queen is now known as an international fast-food chain with over 7,700 restaurants across 20 countries, it began as a humble ice cream shop in 1940 in Joliet, Illinois.

Dairy Queen reveals new menu items.

Image source&colon; Mario Tama/Getty Images

Dairy Queen’s most popular menu item is revealed

There’s no doubt Dairy Queen is a master at its craft, as it has grown rapidly since its founding. However, the chain took 45 years to launch its most iconic menu item.

Dairy Queen introduced the Blizzard in 1985, which quickly became the chain’s most popular item and a staple at all its locations. This iconic creation is made with soft-serve ice cream blended with various flavors and mix-ins, such as cookies, brownies, cakes, candy, and fruit.

Over the years, Dairy Queen has added various Blizzard options, including launching seasonal flavors, making flavor core-filled Blizzards a permanent category, and unveiling multiple partnerships.

Like its rivals, this fast-food chain has begun implementing the nostalgia tactic to keep up with evolving consumer trends, better compete with other chains, and promote its brand. However, its latest limited-time menu additions might be its best yet and will have all superhero fans running to their nearest location.

Dairy Queen unveils a heroic partnership and adds new menu items

In honor of the new Superman film set to premiere nationally in theaters July 11, 2025, Dairy Queen unveiled an entire Superman-themed menu with a new Blizzard and two value meal deals, as reported by @Markie_devo on Instagram.

The Superman Meal Deal includes a cheeseburger, fries, a soft drink, and a sundae, all for only $7. The best part is that for $2 more, customers can swap their sundae for a small Blizzard.

With all the available options, choosing just one Blizzard might be difficult; however, Dairy Queen launched the new Superman Blizzard to make the decision less challenging. This new sweet treat blends soft serve ice cream with cake batter flavor, sugar cookie dough, and colorful sprinkles.

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If you aren’t much of a burger fan, the fast-food chain is also launching a Superman Sauced & Tossed Buffalo w/Drink meal. This meal includes chicken strips tossed in buffalo sauce, served with Texas toast, fries, a dipping sauce of choice, and a drink. There’s no mention about the meal’s price, but it’s advertised as a combo, which usually costs less than ordering the items separately.

Starting May 26, customers can order the limited-time menu items at participating Dairy Queen restaurants nationwide.