McDonald’s brings back experimental menu item 13 years later | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Fast-food chains are meant to be cheap, but when spending $20 on a meal has become the norm, even those who hate cooking have tricked themselves into liking it.

In such an uncertain economy, saving every dollar we can matters, which has led many to begin reducing their spending, even if that means eating burnt toast for breakfast and stale cereal for dinner.

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McDonald’s has suffered a tumultuous time over the last few quarters, with continuous same-store sales declines, which it attributes to decreased consumer spending and a slowdown in store traffic.

However, after creating an 85-year legacy, McDonald’s has not come this far to give up now.

Hence, it has focused on navigating the ever-evolving economy and regaining market share by prioritizing value, especially now that many have begun tightening their budgets.

“Consumers today are grappling with uncertainty, but they can always count on McDonald’s for both exciting new menu items and delicious favorites for exceptional value, from a brand they love,” said McDonald’s CEO Chris Kempczinski in the opening remarks for the first quarter earnings report of fiscal 2025.

McDonald’s makes an experimental menu item available nationwide.

Image source&colon; Lauren DeCicca/Getty Images

McDonald’s makes an exciting announcement 13 years later

McDonald’s (MCD) first introduced the Daily Double in 2012. The burger consists of two beef patties topped with melted American cheese, shredded lettuce, slivered onions, mayo, and two slices of tomato, all sandwiched between a sliced sesame bun.

However, it was only available at Chicago, Miami, and Seattle locations since it was being tested to see if customers responded well to the new product and ensure there was enough demand for it.

Over a decade passed, and the burger had yet to become a part of the McDonald’s regular menu. Until now…

McDonald’s will bring the Daily Double burger to its menu nationwide until the end of 2025, nearly 13 years after its pilot launch, allowing all U.S. fans to try it if they have yet to do so.

McDonald’s promotes its latest addition using value

But that’s not all for this major nationwide launch.

McDonald’s began the year by unveiling the new McValue menu in January, as customers have complained about the chain’s price increases in the past few years.

This menu offers various budget-friendly deals for breakfast, lunch, and dinner, including local offers based on location and in-app exclusives, such as free medium fries with a $1 purchase and buy one, get one for $1.

However, the best bang for your buck is the Meal Deals, which includes a choice of entrée, four-piece Chicken McNuggets, small fries, and a small drink, all for around $5, depending on location.

So, to welcome the Daily Double burger into the family, starting July 22, customers can order it as their entrée of choice for the McValue Meal Deal for a limited time.