McDonalds’ menu brings back breakfast items Chick-fil-A fans love | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

It remains debatable whether the chicken came before the egg or the egg before the chicken.

We might never know the true answer to this dilemma, but some would agree that chicken for breakfast has been an underrated yet elite choice for many years.

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Although many fast-food chains have tried implementing chicken into their breakfast menus, only a few have succeeded, including Chick-fil-A and Whataburger.

However, a growing chicken craze has emerged among consumers, and to remain competitive, fast-food chains are refocusing their investments to launch new chicken-based products.

In 2023, McDonald’s shifted its strategy to launch more chicken-focused offerings, which led to the relaunch of its popular Snack Wraps.

Now, the fast-food giant is broadening its horizons by offering chicken beyond lunch and dinner.

McDonald’s relaunches two breakfast items.

Image source&colon; Shutterstock

McDonald’s reveals a new strategy to promote breakfast

Over the last few years, McDonald’s (MCD) has suffered a slowdown in sales, with a decline in its U.S. market.

The fast-food giant has attributed part of these troublesome results to a cutback in consumer spending, with breakfast being a significant area in which people are no longer shelling out hard-earned dollars.

“Morning now is a place that you’re seeing people are choosing either to skip breakfast or they’re choosing to eat at home for breakfast,” said McDonald’s CEO Chris Kempczinski during the company’s first-quarter earnings for fiscal 2025.

To incentivize customers to spend on breakfast and drive traffic, McDonald’s launched a national marketing campaign celebrating 50 years since introducing its breakfast menu. It even declared a National McMuffin Day and expanded the availability of bagel sandwiches nationwide.

However, that was just the beginning of McDonald’s breakfast revolution, as it’s now adding chicken to the mix.

McDonald’s brings back chicken for breakfast

McDonald’s introduced chicken to its breakfast menu nationwide for the first time in 2020, adding the McChicken Biscuit and the Chicken McGriddles.

The chicken breakfast items were eventually discontinued, but as chicken has gained popularity among consumers, the fast-food giant is ready to reintroduce it as a morning offering.

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Starting June 24, McDonald’s fans can once again order the McChicken Biscuit and the Chicken McGriddles during breakfast hours.

The McChicken Biscuit consists of a McChicken patty, sandwiched between a sliced biscuit and topped with butter, and the Chicken McGriddles features a McChicken patty between two McGriddles cakes.

These menu relaunches, part of McDonald’s Chicken at Breakfast program, answer consumers’ demand for more chicken options, since extending this offering to the morning could significantly boost sales.

However, there’s a catch.

You might not be able to find the chicken breakfast offering at your local McDonald’s, as it will only be available for a limited time at participating Michigan locations until July 21.