McDonald’s surprises fans with cryptic message | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

If you thought buying tacos at a burger chain or tires at a grocery store was already odd enough, this latest launch is even more unexpected.

For many years, restaurant and retail chains have diversified their offerings by expanding their assortment into new markets to turn their businesses into one-stop shops, making it more convenient for consumers to get their necessities in a single spot.

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Some have succeeded at this diversification strategy, including Walmart’s (WMT) wide range of product categories and Jack in the Box’s (JACK) tacos.

However, others have unfortunately failed, throwing a huge chunk of their yearly investing allowance straight into the trash and getting no profits in return.

McDonald’s has seen a sales slump over the last few quarters, which led it to invest in developing new menu items.

In March, McDonald’s introduced the new Restaurant Experience Team and created three new global Category Management teams to drive product innovation.

McDonald’s reveals a surprising new menu item.

Image source&colon; Cate Gillon/Getty Images

McDonald’s introduces pizza to its menu

As odd as it may sound, McDonald’s (MCD) used to sell pizza at its national restaurants.

McDonald’s began offering the McPizza in the late 1980s at its U.S. locations. But because the preparation was too tricky and the demand was too low, it was discontinued in the 1990s and removed from the regular menu.

Then in 2023, the fast-food chain launched Pizzerotti, small pizza pockets, at all its Italian locations. However, the demand may not have been as expected, since the food item is no longer available.

McDonald’s has not given up on adding pizza to its menu, because it’s still available at its largest location in Orlando, Florida.

And the chain may soon offer pizza in another market.

McDonald’s makes a mysterious post with a shocking new menu item launch

McDonald’s recently sent a cryptic message to its fans via an Instagram post containing an image that featured a notebook with the word “Classified” and the date “06-24-2025” printed on top.

The caption didn’t explain much, either, stating, “I’m not allowed to show u what’s inside yet. But if u wanna zoom in and guess, there’s literally nothing I can do about it.”

Upon zooming in on the image, the words “Pizza Bites” and a picture of little pizza pockets that look similar to Italy’s discontinued Pizzerotti can be partially seen.

More Food News:

McDonald’s has not officially announced that it will launch pizza bites on its menu, but they will likely become available starting June 24.

However, there’s a catch to this launch. The fast-food giant only made this post on its Canadian Instagram account, which could mean that the menu item will only be available at its Canadian locations.

Although the news might disappoint Americans, if the launch is successful in Canada, the pizza bites could launch in the U.S. as well.