Michaels launches exclusive collection with iconic interior designer | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

For nearly 100 years, Barney’s New York was synonymous with cutting-edge fashion. The luxury retailer had its flagship location on Madison Avenue and sold brands like Armani, Balenciaga, Givenchy, and The Row.

So when potter and interior designer Jonathan Adler launched his first collection at the now-shuttered retailer in 1993, he instantly solidified his brand as upmarket and chic. That “expensive but made to last” approach to homewares is also reflected in his motto: “If your heirs won’t fight over it, we won’t make it.”

Given its high-end status, Jonathan Adler’s designs have been out of reach for many consumers — until now. Michaels craft store revealed it will drop an exclusive, affordable collection with Jonathan Adler later this month.

Jonathan Adler at Michaels

Beginning on April 17, Michaels will offer an exclusive line of home decor, crafting essentials, and entertaining pieces designed by Jonathan Adler.

“By bringing Jonathan’s distinctive design voice to Michaels at accessible price points, we are delivering on our commitment to offering customers newness, inspiration, and elevated creative experiences that blend bold design with the personalization and value they expect from us,” Michaels Chief Merchandising Officer Stacey Shively said in a press release.

A preview of the collection reveals that items will range from $2.99 for stencils and cocktail napkins to $300 for larger home decor pieces.

Unlike some celebrity collaborations, the Jonathan Adler and Michaels collection won’t be cutting corners on aesthetics or quality.

“I’m a craftsperson first and foremost, and Michaels is the center of craft, creativity, and color,” Alder said. “I want everything I make to make you feel even more eccentric and glamorous than you already are, and my collection with Michaels is no different.”

“I brought my favorite colors, patterns, and motifs to the collection, giving every creator the tools they need to express their own personality,” he continued. “I hope people like the collection as much as I liked designing it.”

The Jonathan Adler x Michaels collaboration

The Jonathan Adler x Michaels collaboration will run across four distinct buckets.

Exclusive craft kits, including diamond art and guided activities
High-design blueprints, unfinished Adler originals that shoppers can personalize with their own colors and finishes
Modern glamour entertaining, a wide selection of partyware and decor including table settings and centerpieces
Signature home accents, trinket trays to side tables and everything in between Source: Michaels

Michaels craft store launched an exclusive collection with interior designer Jonathan Adler coming in spring 2026.

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Michaels is in the middle of a major turnaround

Pre-Covid, Michaels went through a long stretch of declining sales and popularity. But in the years since the pandemic, it’s started to regain that market share and become a more trendy place to shop.

S&P Global attributes that turnaround to three shifts in the company’s strategy.

More retail:

“Michaels’ expanding services business, including custom framing and helium balloon filling, is behind higher transactions and spending,” the company said in a recent report.

“We believe merchandising is also improving as Michaels emphasizes newer trends and innovation,” it continued. “Michaels’ loyalty program, with 70 million members, further augments customer spending and frequency.”

Gone are the days where the craft store only sold raw supplies that appealed to the most hard-core crafters. Now, it also stocks craft kits for the casual hobbyist, seasonal activities for kids, home decor items, and a wide array of party supplies.

Michaels is also mindful of shoppers’ wallets, offering frequent sales, regular discounts through its refreshed rewards program, and occasional store-wide price drops.

In March, Michaels dropped the price of more than 3,000 items.

The move “reflects our ongoing commitment to delivering value to our customers every time they shop with us,” Michaels CEO David Boone said in a statement. “Our mission is for Michaels to be the go-to destination for creating and celebrating in every community, and that means making it easier and more affordable for everyone to create, celebrate, and bring their ideas to life.”

Michaels, a privately owned company held by Apollo Global Management, does not publicly release earnings statements. However, companies such as S&P Global rate it as stable, with potential for massive growth over the next 12 months.