Popular bankrupt retailer comes back to life | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

There are some stores that people can take or leave, and others that tend to command customers’ loyalty.

Take Costco, for example. Though the company’s business model isn’t perfect, and many people don’t love the idea of having to pay a membership fee to get in the door, it’s fair to say that Costco has a huge cult following, to the point where some consumers are downright obsessed.

Trader Joe’s is similar. There’s something about the fun product lineup, seasonal offerings, and friendly service that keeps customers coming back.

Bed Bath & Beyond was once, like Costco and Trader Joe’s, a store that fans just loved.

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From the fun home decor to the handy kitchen gadgets, Bed Bath & Beyond was a popular destination for couples filling their wedding registries, new homebuyers, and college-bound students needing cheap towels and shower caddies for their dorms.

Unfortunately, the company’s financial struggles caught up to it.

Following an extended period of declining sales, due in part to competition from giants like Amazon and Target, Bed Bath & Beyond filed for Chapter 11 bankruptcy in April 2023. Soon after, the company moved forward with liquidating hundreds of stores, leaving many consumers heartbroken.

Popular bankrupt retailer comes back to life with physical store.

Image source&colon; TheStreet

Bed Bath & Beyond didn’t disappear for good

Even though Bed Bath & Beyond shut down its physical store footprint, it did not disappear forever in the wake of its bankruptcy filing.

Instead, Overstock.com purchased the brand and relaunched its website using the Bed Bath & Beyond name. Overstock then rebranded itself as Beyond Inc.

Following that deal, Beyond entered into an agreement with specialty retailer Kirkland’s to sell Bed Bath & Beyond products in its stores. It later acquired the buybuy Baby brand as well.

Kirkland’s didn’t want to sit out of the rebranding party, though.

As part of its attempt to stave off bankruptcy and reinvent itself, Kirkland’s rebranded as The Brand House Collective — a move the company’s CEO called a “defining moment” for the business.

A big goal of the new Brand House Collective is to revive the Bed Bath & Beyond name and recapture those consumers who were loyal to the home goods giant back when it was open and operational.

Bed Bath & Beyond store to open and accept iconic coupons

Fans of Bed Bath & Beyond should be thrilled to learn that there’s a new store slated to open in Nashville, Tennessee, on August 8.

In June, the Brand House Collective announced plans to operate hundreds of stores, housing the Bed Bath & Beyond brand in the process.

Not only will the new Bed Bath & Beyond location feature the fun and affordable inventory consumers know and love, but the store will also be accepting the iconic coupons Bed Bath & Beyond customers once loved to stockpile.

Fans who couldn’t bear to throw away their stash of Bed Bath & Beyond coupons will be able to redeem them at the new store. The new location will also be giving out fresh coupons for customers to use.

For many Bed Bath & Beyond fans, collecting and maximizing those famous coupons was a game of sorts — and one that often resulted in massive savings.

In addition to honoring the store’s famous coupons, the new Bed Bath & Beyond store is running a promotion as part of its launch, where the first 25 people to make a purchase will receive a 10-inch memory foam queen-sized mattress called The Beyond Bed.

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“We’re proud to reintroduce one of retail’s most iconic names,” said Amy Sullivan, CEO of The Brand House Collective, in a statement. “This isn’t just a store, it’s a fresh start for a brand that means something special to so many families.”