Roku’s Labor Efficiency Rose 34% Since 2021—Analyst Sees More Gains Ahead

Needham’s analyst Laura Martin maintains Buy rating for Roku (ROKU) and raises price target to $100, citing improving labor productivity metrics and expected positive trajectory with new CFO. ROKU’s revenue-based labor efficiency grew 34% over 3 years, behind only Amazon and Meta Platforms.

Latest Ratings for ROKU

DateFirmActionFromTo Feb 2022Morgan StanleyMaintainsUnderweight Feb 2022BenchmarkMaintainsBuy Feb 2022GuggenheimMaintainsBuy

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