Sam’s Club challenges Amazon Prime Day with new deal, fans will love | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Having too many deals to choose from seems like a first-world problem.

However, in an uncertain economy with pressures that have caused a slowdown in consumer spending, all discounts are welcome.

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Although sales are not like they used to be, with some supposed “discounts” being so insignificant that they seem like total scams, saving a dollar or two always makes us fall into the temptation of spending more than we can afford.

Because retailers know it’s engraved in our culture to wait for seasonal discounts before dropping an entire month’s paycheck, they continue to invest in promoting these sales tactics every year.

Nonetheless, we are our worst enemy. As much as we would like to believe that we won’t be making as many unnecessary purchases as we did the year prior, seeing that bright red discounted number gets us every time.

Sam’s Club makes a major announcement that challenges Amazon Prime Day deals.

Image source&colon; John Moore/Getty Images

Amazon announces a major change in its annual Prime Day event

Amazon (AMZN) recently made a major announcement about its popular Prime Day, the e-commerce giant’s annual shopping event, during which the company offers various deals across a wide range of product categories exclusively available to Prime members.

Amazon Prime Day began as a 24-hour event in 2015, taking place in July and spanning multiple countries. It was created to encourage shoppers to join the company’s Prime membership and boost sales by providing numerous discounts.

However, this year Amazon decided to extend its single-day sale to last four days and run from July 8 to 11, allowing indecisive and forgetful customers more time to make purchases.

This event has been incredibly successful for Amazon, helping it increase sales and spreading brand awareness to casual shoppers and shopaholics alike.

Although the e-commerce giant’s announcement was major news, a prominent retailer quickly took away the spotlight, unveiling a similar offering that was even more enticing.

Sam’s Club unveils new value deals to compete with rival retailers

The Walmart-owned Sam’s Club (WMT) has revealed it is locking the value prices of over 1,000 summer favorites through July 22, so customers can purchase all their necessities now that the sunny season is here.

However, that’s not all. Sam’s Club is also launching its “July Instant Savings Event” on July 23, offering various deals on popular summer and back-to-school items.

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Although Sam’s Club’s events don’t overlap with Amazon’s four-day Prime Day, the announcements’ proximity allows the retailers to better compete with one another while providing consumers with more options.

With growing competition among retailers intensifying, these announcements might be the spark the retail sector needs to ignite even more sales events soon.