Some may advise against shopping for beauty essentials at the same place you order late-night takeout. However, evolving trends and consumers’ needs are quickly reshaping how and where people shop, and Sephora is leaning in by making a move that could change people’s minds.
Sephora is partnering with Uber to bring its wide range of makeup, skincare, fragrance, haircare, and wellness products to the Uber Eats platform in the U.S. and Canada. This will make Sephora the first prestige beauty retailer to join Uber Eats.
The collaboration aims to make shopping more convenient, meet customers where they are, expand their reach, create brand awareness, and strengthen loyalty among existing customers.
“Sephora believes that beauty should be available to all. We take great pride in truly understanding our clients’ needs and meeting them wherever and however they choose to shop with us. So, it’s critical for us to seek out all the ways in which we can bring this to life and provide an even more convenient shopping experience for our community,” said Sephora Ecommerce Senior VP and General Manager Nadine Graham in a press release.
How to order Sephora through Uber Eats
- Open the Uber Eats app and tap into the “Retail” or “Beauty” category
- Search for Sephora and browse a wide assortment
- Add products to the cart, select a delivery time, and place the order
- Track the delivery in real time
Sephora partners with Uber Eats.
Image Source: Shutterstock
Sephora and Uber develop a strategic partnership with growth potential
This partnership integrates seamlessly for customers of both companies, allowing them to continue obtaining their perks. Sephora Beauty Insider members can link their accounts and earn points on Sephora orders through Uber Eats. At the same time, Uber Eats customers in the U.S. will get $10 off their first delivery order of $50 or more until October 30.
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Sephora already has an extensive footprint of 700 stores across North America and 800 additional shop-in-shops within Kohl’s locations. Adding Uber Eats delivery expands its reach further, allowing more customers to obtain its products without entering a physical store.
Uber (UBER) is a strategic partner that could help boost Sephora’s growth. During the second quarter of fiscal 2025, Uber’s revenue grew 18% year over year, and trips increased 18%.
Sephora has succeeded with a similar collaboration before
This isn’t Sephora’s first collaboration with a transportation service. During the Amazon (AMZN) Prime Day event in July, the beauty retailer teamed up with Lyft to launch the first “Delivered to Beauty” activation, offering $20 in Lyft ride credits to bring customers to participating Sephora stores in New York City, Los Angeles, San Francisco, Chicago, and Seattle.
To make this partnership stand out even more, the Lyft (LYFT) vehicles doing these rides were wrapped in Sephora branding, creating buzz beyond the campaign’s direct reach.
The activation proved successful for both companies. Rides to Sephora have increased 30% compared to pre-pandemic 2019 levels. Around 60% of those rides were from first-time customers, 25% higher than the average for similar retailers, according to a study by Lyft.
Now, with the new Sephora and Uber collaboration, customers nationwide can fulfill their lipstick and late-night takeout cravings by ordering from a single app.
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