Tacos are Taco Bell’s best-selling products, but the chain’s latest menu launch could soon claim that sweet spot.
Despite a challenging economic climate marked by a slowdown in consumer spending and increased competition in the food industry, Taco Bell continues to outperform its rivals.
💵💰 Don’t miss the move: Subscribe to TheStreet’s free daily newsletter 💵💰
The fast-food chain has defied all odds by prioritizing innovation and consistently delivering value to its customers.
This approach helped its U.S. sales grow 11% during the first quarter of fiscal 2025.
Related: Taco Bell reveals 30 new menu items launching in 2025
To continue banking on this strategy, Taco Bell has been actively developing new menu items that keep it relevant among consumers, generate buzz, and drive traffic to its restaurants.
Taco Bell unveils a new menu item.
Image source: Yum! Brands
Taco Bell unveils new menu additions for 2025
Early last year, Yum! Brands’ (YUM) Taco Bell hosted the Live Más Live Event in Las Vegas to celebrate the launch of over 30 new menu items and brand partnerships coming to its U.S. restaurants in 2025.
The upcoming menu additions include food, beverages, sauces, and desserts, as well as exciting collaborations.
While Taco Bell is best known for its crunchy tacos and grilled burritos, it has responded to evolving consumer trends by expanding into new categories, particularly beverages and sweet treats.
Related: Taco Bell’s new menu bets big on value, lower prices
And despite those categories not being its primary focus, the fast-food chain has never ignored them.
Taco Bell and Cinnabon have had a longstanding partnership since 2013, when they introduced the Cinnabon Delights. These are warm donut holes filled with Cinnabon’s cream cheese frosting and covered in cinnamon sugar.
Now, Taco Bell is ready to step up its dessert game by unveiling another option many fans might consider a delightful upgrade to a beloved favorite.
Taco Bell launches an upgraded version of Cinnabon Delights
Taco Bell is finally releasing the new Dulce de Leche Cinnabon Delights for a limited time.
This new menu addition is very similar to the original Cinnabon Delights, but upgraded with a Dulce de Leche filling and coating of salted caramel sugar.
More Food News:
- Popular Mexican restaurant chain expands to new market
- Burger King menu adds wild kids’ meal toys parents will want too
- Popular chicken chain is begging customers to give it another chance
The new Dulce de Leche Cinnabon Delights will be available at all participating Taco Bell locations nationwide starting July 31. They can be ordered in-store, via the Taco Bell app, or online, and come in packs of two and 12.
To encourage people to try this latest sweet menu addition, customers can get a two-pack of Dulce de Leche Cinnabon Delights for $1 when ordering on the Uber Eats app from July 31 through August 6.
Related: Veteran fund manager unveils eye-popping S&P 500 forecast