Target issues concerning recall on baby product | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Target’s business has faced some challenges in the last few years. The company is no stranger to consumer backlash, boycotts, and even being sued by its shareholders.

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Target’s sales also decreased by nearly 1% in 2024 and by over 3% during the fourth quarter of the same year, compared to the year prior.

Target expands its product assortment to win back customers

On the positive side, the company is prioritizing newness in its business and investing in new product offerings based on customers’ needs.

Last month, Target (TGT) announced the expansion of its baby and toddler selection by introducing over 2,000 new items across the nursery, apparel, food, and toys categories from Target’s own brands, as well as new and emerging brands.

This expansion aims to provide customers with more offerings and value, adding more than 30% more newness to Target than last year, since around one-fourth of its customers shop for baby products.

Target’s recall of a baby product causes concern.

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However, one baby product may be sparking anxiety among Target shoppers.

Target recalls baby food over a concerning finding

Target is recalling 25,600 4-ounce tubs of baby food from one of its own brands due to a harmful chemical being found in the product.

The U.S. Federal Food and Drug Administration (FDA) reported a voluntary nationwide recall issued by Target on its Good & Gather Baby Pea, Zucchini, Kale & Thyme Vegetable Purèe, as it detected a major contamination it classified as a Class II “elevated level of lead.”

A Class II recall is “a situation in which use of, or exposure to, a violative product may cause temporary or medically reversible adverse health consequences or where the probability of serious adverse health consequences is remote,” as stated on the FDA’s website.

However, no lead content level is safe for kids to be exposed to or consume, especially those six years of age or younger, as they are more vulnerable due to their rapid growth.

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The recalled baby food product has best-by dates of Dec. 7, 2025, and Dec. 9, 2025. It has lot numbers 4167 and 4169 and UPC number 1 91907-99314 1.

If in possession of the contaminated product, Target advises customers to stop using it immediately, go to the online product recall page on its website, and follow the directions listed under the Take Immediate Action section, or call Target Guest Relations at 1-800-440-0680.