This Lululemon rival men love may win women over, too | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

It started out just for men.

Premium workout gear. Smart, simple design. No logos screaming across the chest.

And most importantly — it actually fit.

That’s what helped Rhone stand out in a sea of overhyped menswear. While Lululemon grabbed headlines, Rhone built loyalty. Quietly. Deliberately.

This was the brand guys recommended in group chats. The one they wore to the gym, to brunch, and sometimes to meetings. It wasn’t trying to be loud. It just worked.

But lately, something’s shifted.

The same performance brand men swear by is showing up in new places — new closets, new workouts.

For a brand that built its name by going all-in on menswear, it’s now getting attention from a very different kind of shopper.

And it might just be giving Lululemon something to sweat over.

Rhone built loyalty through quality. Now it’s reaching more than just men.

Image source&colon; JHVEPhoto/Shutterstock

Fans say Rhone’s quality stands above the rest

There wasn’t a press release or campaign shouting “We’re coming for Lululemon.”

But the signs are everywhere…if you know where to look.

On Reddit’s Buy It For Life subreddit — a place obsessed with durability and quality — one user dropped Rhone into a thread asking for the best leggings. “Rhone is great,” said u/thealternateopinion.

In another thread, when someone asked for alternatives to big-name brands, one reply stood out. u/RepulsivePatience425 doubled down: “This x 1,000! Rhone’s quality is measurably better.”

That kind of feedback isn’t from sponsored posts or ad campaigns. It’s real people, comparing real gear.

And after sharing a quick story on my Instagram about the brand, my friend and content creator Carolina Coscia messaged back: “I loveeeee their leggings and the material.”

She’s not alone.

I tried the Revive Longline Bra, the Serene Crop Tee, and the DreamGlow jogger + hoodie combo and yeah, it lives up to the hype.

I actually wrote this article while decked out in Rhone — and I couldn’t have been more comfortable. Looks like I’ll be making room in my closet.

This isn’t a brand experimenting. It’s a brand already nailing it.

Rhone may quietly chip away at Lululemon’s dominance

Lululemon still dominates the athleisure space (and my closet). It’s a multi-billion dollar brand with global awareness and a cult following.

But it’s no longer the only name in premium performance wear.

Rhone isn’t trying to copy Lululemon, and that’s what makes it a real threat. Instead of chasing drops or trends, it focuses on comfort, cut, and fabric quality. Think low-key luxury with actual function behind it.

And while it made its name with men, that playbook clearly resonates far beyond that.

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Women don’t need another brand trying to look like Lululemon. They want one that feels like it was designed with intention — not as an afterthought or spinoff.

If Rhone keeps this momentum, it could chip away at a key part of Lululemon’s base: shoppers who prioritize feel, fit, and longevity over hype or labels.

For a brand that wasn’t even in the women’s game until recently, that’s a big shift.

And it didn’t take flashy influencer campaigns or headlines — just better product.