Trader Joe’s launches limited-time products sure to sell out | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

“I told my therapist, ‘I just want to be as happy as a Trader Joe’s cashier.'” That little joke is courtesy of Conan O’Brien, but he’s definitely on to something.

Trader Joe’s is one of those places people have strong feelings about, and part of that is just the vibe. Even the team members who are hucking crates of bananas and cases of beer generally seem to be doing it cheerfully.

I mean, it’s work, but I’ve never seen a Trader Joe’s worker who looks miserable.

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I buy fresh flowers at Trader Joe’s every week — the selection can be limited but the prices can’t be beat — and sometimes, if the flowers I want are looking a little sad, I’ll ask one of the team members to see if they have any more in the back. Never once has my request been denied, and I’ve exchanged plenty of flower-arranging tips with the (usually) smiling women who sort the flowers.

The other place the team members are always happy? The food sampling booth. You know, that corner where a Trader Joe’s employee hands out samples of one of their concoctions or lets people try new or seasonal foods?

Trader Joe’s sometimes tests new items with limited-time releases.

Image source&colon; Shutterstock

Trader Joe’s new root-beer-flavored cookies and pretzel buns

Trader Joe’s is known for its limited-time releases of seasonal treats. It also uses short-term products as a way to test customer interest and create a sense of excitement. If a product becomes a sensation with the public, it’s more likely to become a year-round item.

Here’s a list of the latest limited-time-only treats on the shelves and in the coolers at your local Trader Joe’s, according to food blogger markie_devo:

Root Beer Float Pieces – Little cookie nuggets filled with popping candy and covered in root-beer-flavored confectionery coating
Pretzel Buns – Just in time for Memorial Day barbecues
Organic Guava Fruit Spread – Thick, tangy, and tropical
Strawberry Baton Wafer Cookies – Flaky cookies filled with strawberry creme
Sparkling Tea & Lemonade – Like an Arnold Palmer, only better
Sparkling Matcha Lemonade – The Trader Joe’s now-viral version of a Starbucks favorite
Macarons in raspberry, vanilla, and blueberry – Meringue-y, almond-y, yumm-y

Trader Joe’s is enjoying a growth spurt

While Trader Joe’s is known for its offbeat snacks and treats, it stocks plenty of staples, too, which is why it’s become a primary grocery store for many shoppers, according to data from retail analytics firm Placer.ai. Their report showed that fewer Trader Joe’s customers go to a competitor right before or after visiting a TJ’s.

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In 2024, Trader Joe’s opened 34 new stores, and the company continues to expand. According to Placer.ai, the retailer experienced year-over-year visit and visit-per-location growth of 6.2%.

The privately held chain currently has more than 530 stores in the U.S. and has plans to open more than dozen this year.

Here are Trader Joe’s locations coming soon, according to the company’s website:

Tracy, Calif.
Yucaipa, Calif.
Sherman Oaks, Calif.
Northridge, Calif.
Staten Island, New York
Woodbridge, New Jersey
Glenmont, New York
Boston (West Roxbury)
Westminster, Colo.
New Orleans-Tulane Ave.
Exton, Penn.
Berwyn, Penn.
Bellingham, Wash.
Oklahoma City (Northwest)
Myrtle Beach, South Carolina
Murfreesboro, Tenn.
McKinney-West, Tex.
Hoover, Ala. (opened May 14)
Washington, D.C. (opening today)