Over the past year, Verizon (VZ) has embarked on the shaky path of gradually hiking the prices of its services, which has frustrated some of its customers.
In January last year, Verizon increased the monthly prices of its myPlan and New Verizon Plan wireless accounts due to “rising operational costs.”
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During an earnings call later that month, Verizon Consumer Group CEO Sowmyanarayan Sampath said customers “feel very comfortable” about the company’s prices, since it was “delivering more value.”
Related: Verizon makes bold move to make it harder for customers to leave
By March, Verizon also made the harsh decision to increase the price of its Verizon Mobile Protect Multi-Device plan and Verizon Mobile Secure Multi-Device plan by $8, which applied to wireless customers with four to 20 lines.
Verizon’s recent changes have frsutrated customers.
Image source: Morris/Bloomberg via Getty Images
Verizon suffers major loss
In response to these changes, customers took to social media to express outrage, with some even threatening to switch phone providers.
In April, Verizon revealed in its first-quarter earnings report of 2025 that it faced a net loss of 289,000 total postpaid phone customers during the quarter. In a note to investors, analysts at New Street Research said the steep loss in customers matches Verizon’s “worst result on record.”
Related: Verizon raises red flag about concerning customer behavior
During an earnings call that month, Verizon CEO Hans Vestberg admitted that recent price increases contributed to the steep decrease in customers during the quarter.
“We did have a slow start on postpaid phone net adds, largely driven by elevated churn due to recent price ups and pressure from federal government accounts,” said Vestberg.
Verizon makes generous offer to customers amid backlash
Amid this alarming change in customer behavior, Verizon has decided to make a generous offer to attract and retain customers.
The company has announced a new bundle in which new and existing customers with a myPlan mobile account can obtain a smartphone, tablet, and smartwatch when they trade in an eligible phone.
The bundle specifically allows Apple users to receive an iPhone 16 Pro, iPad (A16), and Apple Watch Series 10.
Google users can obtain a Google Pixel 9, Galaxy Tab A9+ 5G, and Pixel Watch 3. Also, Samsung users can get a Samsung Galaxy S25, Galaxy Tab A9+ 5G, and Galaxy Watch7.
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Customers should keep in mind that the phones they choose to trade in for the bundle must be from Apple, Google, Samsung, or Motorola.
Apple users will receive a $1,000 trade-in credit for their new phone, which will be applied over 36 months. Google and Samsung users who trade in their phones will receive a $799 trade-in credit.
When customers receive an Apple Watch or iPad, they can get up to $499.99 off via monthly credits when they add a new line to an eligible plan that starts at $20 per month with autopay.
The same rule applies to customers receiving watches and tablets from Samsung or Google; however, they will receive up to $349.99 in monthly credits.
In addition to Verizon’s new tech bundle, it is offering customers Amazon gift cards if they switch to a Verizon Home Internet plan.
If customers switch to a 5G Home Plus, LTE Home Plus, Fios 2 Gig, or 1 Gig (500 Mbps at non-Gig addresses) plan, they can receive a $200 Amazon gift card.
Customers who switch to a 5G Home, LTE Home, Fios 300 Mbps, or Fios 500 Mbps plan can receive a $100 Amazon gift card.