Verizon raises price on key discounted offer for customers | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Verizon is raising the price of a heavily discounted offer, despite its CEO, Dan Schulman, recently criticizing the company’s previous price increases for driving away customers.

During an earnings call in January, Schulman said the company lost 2.25 million customers over the past three years “largely from prior pricing actions as well as competition.”

“Price increases without corresponding value,” said Schulman. “That just irritates some customers, and we’ve seen the churn rise as a result of that, and we’ve stopped doing that, and we’re going to start adding value to it.”

Last year, Verizon raised prices for its myPlan and New Verizon Plan accounts due to “rising operational costs.” It also increased prices for its Verizon Mobile Protect Multi-Device and Verizon Mobile Secure Multi-Device plans by $8. The carrier’s device activation fee also went up, and it pulled the plug on loyalty discounts.

Amid these price increases, Verizon’s operating revenue increased from $134.8 billion in 2024 to $138.2 billion in 2025, according to the company’s most recent earnings report. However, the carrier’s postpaid phone churn reached 0.98% last year, up from 0.88% in 2024.

The uptick in customer losses doesn’t come as a surprise, as a WhistleOut survey last year found that wireless consumers nationwide are sick of price hikes.

Roughly 58% of Verizon, AT&T and T-Mobile customers are considering switching to a different phone carrier as prices rise, according to the survey. Verizon risks losing 84.7 million customers as a result.

Verizon increases monthly price of a major customer perk

Despite this risk, the carrier is continuing down the path of price hikes, as it recently revealed that it is raising the monthly charge for its Netflix and HBO Max streaming bundle.

This streaming perk offers Verizon customers on eligible phone and home internet plans Netflix and HBO Max subscriptions (with ads) for only $10 a month, saving them $8.98 monthly.

According to an update on Verizon’s website, the streaming bundle price will increase from $10 to $13 starting May 6.

The price hike comes shortly after Netflix raised prices for all subscription plan tiers on March 26, including its ad-supported plan, which increased from $7.99 to $8.99 a month.

The last time HBO Max increased its subscription prices was on Oct. 21, when its HBO Max Basic with Ads tier rose from $9.99 to $10.99.

Verizon is raising the price of its Netflix and HBO Max streaming bundle amid customer losses.

Shutterstock/Brandon Klein

Verizon customers express frustration over upcoming price increase

In response to Verizon’s latest pricing update, some customers took to social media platform Reddit to reveal they are canceling their Netflix and HBO Max streaming bundle from the carrier.

“Probably going to just cancel it. I don’t watch and TV much anyway. It’s mostly YouTube these days,” wrote one Verizon customer.

“Just cancelled my perk. There isn’t anything good on either Netflix or max to continue raising prices,” wrote another.

More Verizon News:

“They’ll come up with some reason to raise prices on anything they can. I’m switching providers,” wrote another Verizon customer.

The frustration comes at a time when more consumers across the country have been canceling their streaming services in light of rising prices, a recent survey from CableTV.com found.

Why Americans are canceling streaming services:

Roughly 92% of Americans subscribe to at least one streaming service, while 79% subscribe to more than one.
Also, 1 in 3 Americans have canceled a streaming service in the last year.
The top three reasons they canceled these services were: high costs (43%), they finished the show/movie they subscribed for (18%), and a lack of new or quality content (18%).
Netflix is the most popular streaming service to cancel, with 32% of Americans ending their Netflix subscription in the last 12 months, while 31% canceled Hulu and 31% canceled Disney+. Source: CableTV.com

In the survey release, Olivia Bono, a staff writer covering streaming at CableTV.com, wrote that “36% of Americans have cancelled a streaming service in the last year, and 44% of those people didn’t replace their service with anything.”

“Streaming isn’t necessarily falling out of fashion any time soon, but people are certainly reevaluating how many they need and whether they can afford every service in today’s economy,” she added.