Depending on what part of the country you live in, you may already understand customers’ love for Waffle House — especially if you’re one of the people who feels a fondness for the chain.
Waffle House is known for its fast service, reliable menu staples, and low prices.
💵💰Don’t miss the move: Subscribe to TheStreet’s free daily newsletter💰💵
But another thing that makes the chain special is its friendly attitude toward customers. Visit just about any Waffle House, and you’ll be greeted with a smile and offered consistent, friendly service with a personal touch.
It’s the same formula that makes lines wrap around your local Chick-Fil-A, so it’s no surprise that Waffle House inspires a similar level of devotion, especially in the South, where it was founded.
While Waffle House does introduce new items to its menu, it does so at a very different pace than other quick-service restaurants. Much like McDonald’s, Waffle House leans on its classics.
But now, Waffle House is debuting a new menu item that taps into trends — a very unusual move for a chain that relies on the tried and true.
It’s not unusual to find a crowded Waffle House.
Imag source: Mark Wilson/Getty Images
Waffle House tests something trendy
If you live in the Atlanta area, you can now try something new if you go to the right Waffle House: Waffle House-branded cold brew coffee.
The cold brew uses 100% Arabica beans roasted by Royal Cup Coffee, which is the same supplier you’re sipping when you get a hot coffee in those comforting white cups.
The new cold brew, which is blended with sweet cream, comes in a can and retails for $3.95.
Waffle House got its start in 1955 in Avondale Estates, Georgia, so it’s no surprise that the chain has decided to focus on its home state with this test run.
Related: Waffle House menu adds something new for customers
If you want to make sure the Waffle House you’re planning to visit has the new coffee in stock, make sure to visit one of these nine locations.
- 2812 Buford Hwy NE, Atlanta
- 2264 Cheshire Bridge Road NE, Atlanta
- 5071 Peachtree Ind Blvd, Chamblee
- 4065 Peachtree Road, Atlanta
- 3735 Roswell Road, Atlanta
- 3016 Piedmont Road, Atlanta
- 2581 Piedmont Road NE, Atlanta
- 4532 Chamblee Dunwoody Road, Atlanta
- 3916 Flat Shoals Pkwy, Decatur
While Waffle House has not confirmed that the new cold brew will roll out nationwide, it has said the current test will help determine future availability, per Fox 5 Atlanta.
Waffle House flirts with new ideas
It seems as if Waffle House is considering selling its products in a new way, based on some of the choices it’s made this year so far.
Aside from the new cold brew offering, Waffle House also announced on social media last week that it now sells its cult-classic sweet cream waffle mix on Amazon.
The mix is available in single, two-pack, and four-pack options. While the single pack is sold out, you can still get the double for $24.99 and the four-pack for $44.99.
Waffle House also offers a gift box option that comes with a four-pack of the waffle mix and Waffle House-branded waffle syrup for $48.99.
The chain has also leaned into branded merch, offering shirts and hats, mugs, tumblrs, and even a night light that looks like the iconic Waffle House sign.