Is there any food that is more satisfying than a peanut butter and jelly sandwich?
Hear me out.
A PB&J combines savory and sweet in a way that few other foods do. It’s packed with a serving of protein — at least 8 grams per 2 tablespoons — and the fat in peanut butter is mostly healthy.
Peanut butter and jelly sandwiches are infinitely customizable. You can add slices of banana or strawberry, honey or chocolate chips, even brie or another kind of cheese if you’re feeling adventurous — a charcuterie board between slices of bread if you will
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Peanut butter and jelly sandwiches travel well, no refrigeration required, which is why they have been a staple in kids’ lunchboxes for generations.
All the above is also why Uncrustables have become such an iconic snack, stashed in freezers across America. J.M. Smuckers, which makes Uncrustables, will sell around $1 billion worth of the snack this year.
Uncrustables are popular, but no one ever claimed they were healthy. Each sandwich is 210 calories and contains 6 grams of protein and 10 grams of sugar.
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Still, it seems like professional athletes, including NFL players, can’t get enough of them. The NFL reportedly goes through around 80,000 Uncrustables per season (that’s 47 sandwiches per player in case you’re counting).
So it makes sense that other companies might look for ways to take a bite out of that dominance.
A peanut butter and jelly sandwich is a favorite American snack.
The Washington Post/Getty Images
Jams peanut butter sandwich exclusively at Walmart
Jams, a peanut butter and jelly sandwich described as a “health-forward snack,” is now available exclusively at 3000 Walmart stores nationwide.
Jams are made by Nashville-based The DropOut Companies, which promised in a statement that the snack is “everything you love about a PB&J without the weird ingredients” and that the product does not taste like artificial garbage.”
Jams are available in strawberry or berry flavors and each 260-calorie serving contains 10 grams of protein with 6 grams of sugar.
Jams don’t contain seed oils, high-fructose corn syrup, or dyes, and jelly is made with real fruit. (It’s worth noting that Smucker’s Uncrustables don’t contain artificial ingredients either.)
Related: Trader Joe’s shares recall on popular snack that can make you sick
Like Uncrustables, Jams should be stored in the freezer, and they can be eaten frozen, thawed, or toasted.
Investors in the new product include Allison and Stephen Ellsworth, founders of the healthy soda company Poppi, and professional soccer player Alex Morgan.
Jams cost $5.87 for a four-pack while Uncrustables are $4.34 for a 4-pack.
American athletes love peanut butter
The partnership with athletes is smart because athletes are always looking for convenient, high-protein snacks, and Jams are another option.
A couple of NFL stars, C.J. Stroud and Micah Parsons, are also in on the launch.
The brand’s first Instagram post features Stroud and Parsons as astronauts, though their spaceship is an Airstream camper.
Fans of both the athletes and the snack were already raving.
“@vikforvendetta wrote, “As I was searching for the ingredients I saw that you guys use clean ingredients! Which makes me 10 times more likely to try now! Thank you!!” And @Jammy wrote “someone please tell houston we already ate the boxes they packed – jammy needs more berry.”