Wendy’s secret new menu drop gets leaked by fans | Official Website of Louis Velazquez, entrepreneur, finance guy and tech innovator

Waking up to a new menu release announcement from your favorite fast-food chain can be very exciting, especially for the mega foodies who enjoy trying new things.

However, not everyone is fond of surprises, and some like to get ahead of the game by finding out about unreleased items before they make an official debut.

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Fast-food chains work hard to seal exclusive collaboration deals with partners that have a strong cult following. These partnerships help boost brand visibility and attract new customers who might not otherwise purchase from certain businesses unless it’s tied to something they already love.

Companies keep these collaborations under wraps to strategically invest in impactful marketing that maximizes consumer reach. So, when details get leaked prematurely, the planned launch doesn’t have the same shock factor that both parties had expected.

Wendy’s new collaboration meal gets leaked on the internet.

Image source&colon; Buricelli/Bloomberg/Getty Images

Fast-food chains team up with major partners

Fast-food chains have been working overtime to launch new and innovative menu items to outdo the competition, hoping to boost sales by incentivizing customers to try their latest additions.

Over the last few weeks, chains have formed collaborations to release exclusive meal combos tied to highly anticipated movie and show premieres.

McDonald’s (MCD) recently joined forces with Formula 1 to launch a new promotional meal for the upcoming “F1” movie in Mexico, and Dairy Queen partnered with DC Studios to release “The Superman Meal Deal” for the latest Superman film.

As a major player in the fast-food industry, Wendy’s couldn’t be left behind on this trend.

Wendy’s has secretly been plotting a major launch with an exciting new partner, which is set to be released in the next few weeks. However, a Reddit user may have just leaked its sneaky plan.

*Spoiler warning ahead*

Wendy’s new collaboration gets leaked by fans

Wendy’s (WEN) is rumored to have teamed up with Netflix (NFLX) to launch a limited-time meal called “The Wednesday’s Meal of Misfortune,” as seen in the post’s image.

This latest collaboration promotes the season premiere of Wednesday Season 2 on Netflix, with Part 1 debuting August 6 and Part 2 following on September 3.

More Food News:

The Wednesday’s Meal of Misfortune comes with 10-piece crispy or spicy chicken nuggets, two new mystery sauces, small fries, and a new small Raven’s Blood Dark Cherry Frosty Swirl.

Wendy’s and Netflix have not confirmed the release of the new “Wednesday’s Meal of Misfortune,” but Reddit users claim to have spotted a film crew for the show at a Wendy’s restaurant in California.

Although no official announcement has been made yet, the collaboration rumors sound pretty believable. For now, only time will tell.